PRIVACY POLICY FOR BLOOMBERGSPORTS.COM

Bloomberg Sports L.L.C. ("Bloomberg Sports") respects the privacy rights of our users and are strongly committed to protecting your privacy online. This privacy policy applies to information collected through the BLOOMBERG SPORTSTM web site ("this Site") and does not apply to any other products or services or to information collected in any other way (whether offline or online), by Bloomberg Sports, its general and limited partners, and its subsidiaries, and their respective general partners and affiliates.

Information We Collect

Bloomberg Sports or a designated service provider collects information through this Site, such as during registration, or when you request certain services or products or submit information to enter a sweepstakes, contest, or other promotion, or complete a survey or poll. This information includes personal information such as name, phone number, and e-mail address.

Bloomberg Sports or a designated service provider may use "cookies," web server logs, or other electronic tools to collect information about you, such as your IP address, browser type, language, operating system, computer platform, and the state or country from which you accessed this Site. Bloomberg Sports or a designated service provider may also use cookies, web server logs, or other electronic tools to collect and compile statistical and other information about your use of this Site and the services provided on this Site, such as the web pages visited, the date and the time of your visit, the web sites you visited immediately before and after visiting this Site, the number of links you click within this Site, the functions you use on this Site, the databases you view and the searches you request on this Site, the data you save on or download from this Site, etc.

A cookie is a small text file placed on your computer. Most browsers are set to accept cookies by default. If you prefer, you can usually set your browser to disable cookies, or to alert you when cookies are being sent. The help function on most browsers contains instructions on how to set your browser to notify you before accepting cookies or to disable cookies entirely. However, note that most parts of this Site will not function properly if you disable cookies.

How We Use and Disclose Your Information

Bloomberg Sports uses the information collected through this Site, including personal information and information about your use of this Site, to enhance your experience with this Site, save your preferences and login information, analyze web site usage, analyze use of this Site, communicate with you, and provide you with services or products that you request. Bloomberg Sports may disclose information that you submit to the Site to third parties, including other users of the Site, enabled by you and Bloomberg Sports on your behalf. Bloomberg Sports may also use the information collected through this Site to provide special offers and promotions. You may instruct Bloomberg Sports at any time not to use your personal information collected through this Site to provide you with special offers or promotions by contacting privacy@bloomberg.com. Please note that it may take some time to process your request, consistent with applicable law. To assist us with the uses described in this privacy policy, information we or our designated service providers have collected about your use of this Site may be enhanced with other information about you that we have from other sources. You can also update your settings for receiving offers and promotions by email by visiting http://www.bloomberg.com/email-settings/manage. Please note that (i) this opt-out process may take some time to complete, consistent with applicable law; and (ii) even after such opt-out process is completed, your personal and other information may continue to be shared with our affiliates (including affiliated websites under common ownership or control) and designated service providers.

Bloomberg Sports may disclose your information to our affiliates. Bloomberg Sports may disclose to third parties, including other users of this Site, information about your use of this Site and the services provided on this Site, but only in an aggregated and unattributed manner. Bloomberg Sports may also share your personal information collected through this Site with a sponsor or other third party that is interested in serving you ("Third-Party Providers"). You may instruct the Bloomberg Sports at any time not to share your personal information with such Third-Party Providers by contacting privacy@bloomberg.net. Please note that it may take some time to process your request, consistent with applicable law. Further use and/or disclosure of your information by Third-Party Providers is not the responsibility of Bloomberg Sports. Rather, such use and/or disclosure is governed by the Third-Party Providers' privacy policies.

Bloomberg Sports may also disclose your information to unaffiliated third parties if we believe in good faith that such disclosure is necessary: (a) to comply with the law or in response to a subpoena, court order, government request, or other legal process; (b) to protect the interests, rights, safety, or property of Bloomberg Sports or others; (c) to enforce any terms of service on this Site; (d) to provide you with the services or products requested by you (including allowing a purchaser of Bloomberg Sports to continue to serve you), and to perform other activities related to such services and products, including billing and collection; (e) to provide you with information, special offers, or promotions from Bloomberg Sports to which you consented; and (f) to operate the Bloomberg Sports' systems properly. Bloomberg Sports makes reasonable efforts to limit its designated service providers' disclosure of your personal information in the same manner as set forth in this paragraph.

Accuracy and Security of Personal Information

Any of your personal information collected by Bloomberg Sports through this Site is kept on secure servers. Bloomberg Sports uses reasonable administrative, technical, personnel, and physical measures to protect your personal information on such servers. To help us protect your privacy, you should maintain the secrecy of your username and password you set up in connection with your participation in this Site's service.

Public Records

Certain databases available to registered users of this Site may contain personal information received from third-party data suppliers. This personal information is contained in public records, publicly available information, and non-public information (collectively, "public records information"). Your use of this information is restricted to specific, legitimate purposes, and such information may not be used to violate any applicable laws, rules, or regulations.

Accessing and Updating Your Personal Information

To access, review, rectify, or delete personal information collected about you through this Site, please contact us at privacy@bloomberg.com or please use your username and password to access the webpage on this Site designated for this purpose. All requests must include the following information: first name, last name, and e-mail address. While Bloomberg Sports will make reasonable efforts to accommodate your request, we also reserve the right to impose certain restrictions and requirements on such access requests, if allowed or required by applicable laws.

If you wish to access, review, rectify, or delete personal information about you contained in public records information, you will need to contact the third-party supplier of the information directly. If you have any questions regarding public records information on this Site, please contact us at privacy@bloomberg.com.

Transfer of Personal Information To Other Countries

Some of the uses and disclosures mentioned in this privacy policy may involve the transfer of your personal information to various countries around the world that may have different levels of privacy protection than your country. By submitting your personal information through this Site, you consent to such transfers.

Links To Third-Party Web Sites

Bloomberg Sports may provide links to third-party web sites. Since we do not control third-party sites and are not responsible for any information you may provide while on such sites, we encourage you to read the privacy policies on those web sites before providing any of your information on such sites.

Questions Regarding This Privacy Policy

If you have questions regarding this privacy policy, please contact us at privacy@bloomberg.com.

Modifications To This Privacy Policy

Bloomberg Sports reserves the right to change this privacy policy at any time by posting revisions on this web page. Such changes will be effective upon posting.

Last Updated: November 18, 2013